Samsung HG40EC770SK

HG40EC770SK, 101.6 cm (40 ") , Full HD LED, 1920 x 1080, HyperReal Engine, 8ms, 450 cd/m², Wide Color Enhancer Plus, EPG, Teletext, HDMI x 3, USB, 11.9kg, Black

Impress guests with ultra-slim and stylish displays that offer an enhanced viewing experience
Sleek, elegant Samsung HC770 Series high-performing displays contribute to a luxurious guest room ambiance and are specifically designed for premier hotel suites. HC770 Series displays feature upgraded, very narrow bezels and a distinctive stand design that adds style and sophistication to your upscale hotel environment. These ultra-slim, streamlined displays also include many premium features that hoteliers need. HC770 Series displays offer superior performance to bring hotel guests a richer viewing experience while improving the hotel brand. Most importantly, you can provide your guests with the latest in modern in-room entertainment using your existing infrastructure.

Simplify display and content management with LYNK REACH 3.0
Streamline in-room display and content management while controlling costs with the Samsung LYNK REACH solution and REACH Server by leveraging your existing infrastructure. You can remotely control multiple TVs from a single location to increase your efficiency and productivity without the need for bulky set-top boxes (STBs) in each room. Plus, you can create various groups of displays with dedicated content for each group, which is ideal for targeting a specific group of guests such as convention attendees or tourist groups.

Provide advanced, customized content for greater guest convenience
Elevate guest services and generate additional revenue simply and easily with content management through the LYNK REACH solution. For hotel managers, Samsung LYNK REACH 3.0 includes a fully customizable UI that provides a highly flexible way to craft your hotel’s unique messaging to inform and entertain guests. Editable templates allow you to change text and image size, color, font, placement and so on, to optimize the appearance of your content and to enhance your brand image. Plus, you can generate incremental sales by providing guests with in-room marketing content, such as promotional offers displayed on a ticker. You can also generate additional revenue by advertising with live channel, which provides an easy new template for text or image advertisements in hotel lobbies or restaurants. For hotel guests, LYNK REACH 3.0 provides add-on guest conveniences with weather information and timely flight information from selected airports using 3rd-party content providers.

Treat guests to a warm welcome through your hotel's customized Home menu
Enhance guest convenience and your hotel brand, even in a no-network environment, with the Hospitality Home menu. Greet guests with a simplified Home screen that displays a live channel stream plus a welcome message, hotel information and the time and date. Increase guests’ comfort with easy Home screen access to commonly used hotel features, such as morning wake-up calls, My Channel and sleep timers. The welcome message, hotel information, and easy access features can be edited from the factory mode. Plus, these customizations can be easily cloned to a USB for efficiently applying the same content to displays in other guest rooms.

Protect content with advanced DRM technology
Enhance security with LYNK™ Digital Rights Management (DRM) technology, a software-based and cost-effective alternative to hardware-based content protection systems.
As it is a fully software-based solution, Samsung LYNK™ DRM has a high adaptability to various head-ends. Also, it is easier to implement and manage, without any hardware upgrades or changes for error management and is, therefore, more cost-efficient.

System Integrator (SI) compatibility
Samsung hospitality displays are compatible with various System Integrators’ protocols at purchase. This SI compatibility helps hotel managers save their time and effort when setting up multiple protocols between SI-provided set-top boxes and displays.

Headphone ID compatibility
Give guests the luxury of listening to TV in bed without the cumbersome need to extend the headphone cable. The included Headphone ID detects headphones connected to the extension sockets next to a bed where your guests can simply plug headphones to listen to the TV without disturbing others in the room.

Variable Speaker Out
Increase guests’ in-room mobility and enjoyment by connecting the TV’s sound to other parts of the room with the external speaker-out post. Guests can listen to their TV programs from anywhere in the room or bathroom through speakers installed in remote

Sound Bar Compatibility
Couple a Samsung hospitality TV with a Sound Bar to let guests truly enjoy hearing their programming. Connected by a High-Definition Multimedia Interface® cable, settings are automatically applied, making installation a breeze. A single remote lets guests have full control over both the TV and Sound Bar.

Multi-code Remote
Increase guests’ TV-viewing enjoyment by eliminating annoying interference from other remote signals in applications, such as hotel fitness centers, where multiple TVs are in close proximity. The multi-code remote can control up to 10 TVs individually in the

Hotel Logo and Welcome Messages
Enhance your hotel’s brand awareness while greeting your guests with a unique hotel logo and customizable messages. Hotels can display their logos and greetings on screen for an adjustable period of 3 to 7 seconds whenever their guests turn on the TV.

SmoovieTV® Compatibility
Make your hospitality TVs another source of revenue and derive potential revenue from SmoovieTV.. The Samsung hospitality TV is compatible with SmoovieTV, which is a prepaid TV solution supported by the channel bank editor setting free channels and premium paid channels for your guests’ selection.

Channel Editor
Hotel managers can easily manage and arrange the channel mix for both analogue and digital channels without the need to adjust and edit channel lists by different TV systems. Channels can be reordered and renamed to the hotel’s preference with channel mapping.

My Channel
Enable guests to easily find and enjoy the programming of their choice without having to manually scroll through hundreds of TV channels. My Channel’s quick search function allows guests to find channels suited to their tastes, by country and genre

USB Cloning
Simply set up multiple TVs without repeating cumbersome setting processes. Hotel managers do not have to set up each individual TVs with USB Cloning. They can easily store the settings from one TV on a USB device and then clone those settings onto other TVs.

Connect Share
Media entertainment including movies, music, and images come alive on the screen by simply plugging a USB drive directly into the TV.

Software Clock
Allow your guests to check the current time on the TV whenever needed. Software Clock is a clock display solution of in-room TVs using a remote control. The guests can easily check the time with the press of ‘Info’ button using the remote control, even when the TV is off.

Security Mode
The HC770 Series displays provide unique and strong display content management with Security Mode. Using this feature, you can disable critical functions of the displays to easily prevent changes to the displays' settings. You can also block non-compliant content or the transmission of unwanted Teletext (TTX) with a signal to maintain complete control of content on guest room displays, including input through HDMI® and USB ports. This feature is also highly beneficial for controlling displays in environments that require tight security, such as prisons.

72-hour clock backup
Help guests easily keep track of time with a reliable clock. The clock feature continues to work for 72 hours, even after the clock is disconnected from a power source, to ensure dependable accuracy and provide guests with peace of mind.

Technical details

Colour of product 
On/off switch 
Auto volume leveler
Built-in camera 
Game mode
LED backlight 


Ethernet LAN 

TV tuner

Tuner type 
Analogue & Digital
Digital signal format system 
Auto channel search

Ports & interfaces

HDMI ports quantity 
PC in (D-Sub) 
USB 2.0 ports quantity 
Component video (YPbPr/YCbCr) in 
Composite video in 
DVI port 
PC Audio in 
Headphone outputs 
RS-232 ports 
RF ports quantity 
Common interface (CI) 
VGA (D-Sub) ports quantity 

Management features

Electronic Programme Guide (EPG) 
On Screen Display (OSD)
Number of OSD languages
Automatic shut off 


Power consumption (max) 
Power consumption (standby) 
Power consumption (typical) 
Annual energy consumption 
91 kWh
Energy efficiency class 
Input voltage 
220 - 240V
Input frequency 
50/60 Hz


Ambient light sensor


Display diagonal 
101.6 cm (40")
HD type 
Full HD
Display brightness 
450 cd/m²
Display resolution 
1920 x 1080 pixels
Aspect ratio 
Contrast ratio (typical) 
Screen format adjustments
Supported graphics resolutions 
1920 x 1080 (HD 1080)
Supported video modes 
1080i, 1080p
Response time 
8 ms
Viewing angle, vertical 
Viewing angle, horizontal 
Display diagonal (metric) 
101.6 cm
Screen shape

Smart TV

Smart TV
Internet TV 


Built-in speaker(s) 
Number of loudspeakers 
RMS rated power 
Audio system 
DTS Premium Sound 5.1
Dolby technologies
Dolby Digital Plus, Dolby Digital Pulse


Teletext function 


Plug and Play 


VESA mounting
VESA mounting interfaces 
200 x 200 mm
Swivel angle range
-20 - 20°

Packaging content

Desktop stand

Weight & dimensions

93.04 cm
4.81 cm
55.51 cm
10.6 kg
Width (with stand)
93.04 cm
Depth (with stand)
24.13 cm
Height (with stand)
62.09 cm
Weight with stand
11.9 kg

Packaging data

Package width 
115.4 cm
Package depth 
13.2 cm
Package height 
64.6 cm
Package weight 
14.2 kg